One half day. Your customers’ bottlenecks mapped. AI opportunities ranked.
For founders and leaders who know AI should be saving them time, but don’t know where to start. We bring the service design methods; you bring the people who feel the friction every day.
Beforehand · 30 min
Intake call
We get to know your tools, your team and your biggest frustrations, so the workshop starts at full speed.
1 hour
Journey walk-through
We map how work really flows through your business today, from first customer contact to invoice, and where it gets stuck.
2 hours
Mapping bottlenecks
Using proven service design methods, your team exposes the friction customers feel and the manual work that drains your best people.
1 hour
AI opportunity sprint
Together we brainstorm automation opportunities and score each one on effort, impact and risk. No hype, just a ranked list.
Within 5 working days
Your AI Opportunity Map is ready
A prioritised top 3 with estimated ROI and a 90-day roadmap you can start on right away, with or without us.
Fixed. No quote. No scope creep.
✓ AI Opportunity Map of your full customer journey ✓ Top 3 automation opportunities scored on effort and impact ✓ 90-day roadmap with estimated ROI per opportunity ✓ Half-day workshop led by 2 senior leads
- Our guarantee: if you leave with fewer than 3 feasible automation opportunities, you pay nothing. It’s that simple.
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Where we look
Every bottleneck, mapped in half a day
We walk through your entire customer journey, from first contact to invoice, looking for the manual work AI can take off your team’s plate. These are the areas where we usually find it.
Customer service
Answer before they have to ask.
- Inbox triage: every request quickly routed to the right person.
- Self-service answers: recurring questions handled day and night.
- Smart handovers: context that travels with every ticket.
Sales & leads
No lead left behind.
- Lead qualification: incoming interest scored and routed instantly.
- Follow-up: timely messages drafted for you, sent by you.
- CRM hygiene: data that keeps itself up to date.
Operations & admin
Less copying, less pasting.
- Data entry: forms, PDFs and emails straight into your systems.
- Scheduling: no more back-and-forth about appointments.
- Approvals: the right signature, without chasing people.
Marketing & content
More output, the same voice.
- First drafts: content that starts in your tone, not on a blank page.
- Repurposing: one piece of content, every channel.
- Personalisation: the right message for every segment.
Finance & invoicing
The books closed, not the laptop late.
- Invoice processing: bills read, coded and matched for you.
- Payment reminders: polite, timely and consistent.
- Cost control: anomalies flagged before they cost you money.
Data & reporting
Decide on facts, not on gut feeling.
- Dashboards: the numbers you check, in one place.
- Weekly summaries: what changed, in plain language.
- Early signals: patterns spotted before they become problems.
The discovery cycle
Ideas are nice. A prioritised roadmap is better.
Most AI projects start with a tool and then go looking for a problem. We start with your customer journey, so every idea we score is tied to a real bottleneck and a real return.
Map
We walk through how work flows today, from first customer contact to invoice.
Find
Your team exposes the friction customers feel and the manual work that drains your best people.
Score
Every AI idea is rated on effort, impact and risk. No hype, just a ranked list.
Plan
Your top 3 lands in a 90-day roadmap with estimated ROI, ready to get started, with or without us.
Why AI gets stuck
10 things holding AI back, and how we help
We looked at the latest research on AI adoption among European and Dutch businesses. The same barriers keep coming up. Here’s how the workshop, and the team behind it, tackle them one by one.
"We don’t know where to start."
47% of SME owners don’t yet know how to use AI effectively in their organisation. Exact MKB Barometer, 2026
- How we help: we start with your customer journey, not with a tool. In one half day your team maps where work gets stuck, and you go home with exactly the 3 opportunities to tackle first.
"We don’t see the return."
95% of generative AI pilots deliver no measurable financial return. MIT NANDA, The GenAI Divide, 2025
- How we help: every idea is scored on effort, impact and risk before a single euro is spent, and every opportunity on your roadmap has an estimated ROI. If we don’t find 3 feasible opportunities, you pay nothing.
"We keep getting stuck in experiments."
Almost 7 in 10 SMEs are still in the experimental or opportunistic phase of AI. SAS and IDC, 2026
- How we help: scattered experiments become one prioritised shortlist and a 90-day roadmap with clear owners and milestones. So the next step is a decision, not another trial.
"We don’t have the expertise in-house."
Lack of relevant expertise is the most cited reason European businesses don’t use AI. Eurostat, 2025
- How we help: 2 senior leads run the day, backed by our AI engineers, developers and security architect. You borrow the expertise without hiring anyone, and we train your team so you don’t become dependent on us.
"Is our company data actually safe?"
48% of SME owners are nervous about letting employees use company data in AI. Exact MKB Barometer, 2026
- How we help: we work secure by design. Every opportunity is reviewed for privacy and risk by our cybersecurity architect, and for the workshop itself we need your process knowledge, not access to your systems.
"What does the AI Act mean for us?"
Unclear legal consequences are in the top 3 reasons European businesses hold back on AI. Eurostat, 2025
- How we help: as a European company we work in line with the GDPR and the European AI Act from the start. We indicate the risk level for each opportunity and prefer low risk with high impact. That makes compliance part of the plan, not a blocker.
"Our data is messy and scattered."
Poor data quality is a major reason generative AI projects are abandoned after the proof of concept. Gartner
- How we help: during the journey walk-through we map where your data really lives. Opportunities that need clean-up first are flagged as such. So you know what’s ready now and what needs groundwork first.
"It won’t work with our systems."
Most AI pilots fail on fitting into workflows, not on the technology itself. MIT NANDA, 2025
- How we help: we design AI around how your team already works and the tools you already use. Our developers have years of experience connecting new technology to existing systems.
"Our team doesn’t trust it."
Almost half of European businesses trust work done by AI less than work done by people. team.blue Digital Maturity Report, 2025
- How we help: the people who do the work are at the table. When ideas come from their own frustrations, AI becomes something that takes dull work off their plate, not something imposed on them.
"We don’t have the time or budget for it."
20% of European businesses name limited time and resources as their biggest digital barrier. team.blue Digital Maturity Report, 2025
- How we help: half a day of your team’s time, one fixed price and no scope creep. The roadmap points you to the cheapest wins first, so early savings can pay for the next step.
Ready to find your first 3 AI wins?
Tell us where work gets stuck today. In one half day we’ll show you the opportunities, the scores and the 90-day roadmap to get started. Fewer than 3 feasible opportunities? Then you pay nothing.