Case · Website
EWPN: a digital home for women in fintech
- Client
- European Women Payments Network (EWPN)
- Sector
- Fintech community, non-profit
- What we did
- UX and UI design, Development, CMS, Event and membership flows
- Website
- www.ewpn.eu
EWPN, the European Women Payments Network, is the first pan-European community for women in cards, payments and fintech. Wisefrog built EWPN a website that gets members, sponsors and ambassadors to the right place in a few clicks, and that the team manages itself.
About EWPN
EWPN is a not-for-profit organisation that connects women in payments and fintech. The community has more than 500 members in over 30 European countries. You can join as an individual, a company or a male ally, and the network runs meetups, events and the annual EWPN Awards in cities across Europe.
The challenge
A community growing this fast needs a website that feels as bold and human as the people behind it. The old site didn’t tell EWPN’s story well enough, and visitors had to search for what they came to do: become a member, find an event or become a partner. At the same time, the team needed to keep the site up to date themselves, without a developer for every change.
Our approach
We started with the people who use the site. Each audience got its own route:
- New members see straight away what EWPN offers and how to join, as an individual, company or male ally.
- Event visitors find the agenda with date, venue and details per country.
- Sponsors and partners see what a partnership involves and how to get in touch.
- Country ambassadors have a clear place for their local community.
We also refreshed the visual language: more room for real people and real events, with a calm, recognisable design.
What we built
A new website with a clear content structure, dedicated flows for membership, events and partnerships, and a CMS the EWPN team uses to manage pages, events and news themselves. See the result at ewpn.eu.
A website for your community or association?
Building a network, association or membership organisation? We help you design the right routes for members, partners and visitors, and build a site your team can manage itself. Read more about our approach to design and development.
A huge thank you to our strategic digital partner Wisefrog for bringing this vision to life with such care and expertise. We are grateful to have a team that truly understood our mission.
Ceren DanisExecutive Board Member, Fintech & Product LeaderCeren Danis on LinkedIn Frequently asked questions
What did Wisefrog do for EWPN?
We redesigned and rebuilt the EWPN website: a clear content structure, a refreshed visual language, dedicated routes for membership, events and partnerships, and a CMS the team uses to manage the site themselves.
Can Wisefrog build a website for our association or community too?
Yes. We design routes for members, partners and visitors, and build a site your team can keep up to date. Book a call and we’ll look at what your community needs.
